NCSA Web-Ed Series

This presentation explores how to develop salespeople who think differently, strengthen their selling skills, and achieve better business results. Drawing on his personal journey, real-world sales experience, and the principles behind Relentless Sales, Jon shows business leaders that sales excellence is developed through intentional effort—not just natural talent.

The Three Core Messages

1. Attitude: Think differently about sales
Sales excellence starts with how people respond to rejection, setbacks, opportunities, and responsibility. Jon shares how failure shaped his own mindset and why top performers develop a different perspective on the sales profession.

2. Ability: Build the skills to win
Natural talent only goes so far. Salespeople must intentionally develop the skills, techniques, and judgment needed to earn trust, navigate objections, follow up effectively, and turn opportunities into results.

3. Action: Turn development into results
Better performance requires consistent execution. Jon challenges leaders and salespeople to focus on the right activities, strengthen their habits, and recognize how small improvements in conversion rates can translate into substantial business impact.

About the Speaker
Jon Alwinson is the author of the Amazon bestselling book Relentless Sales and a sales leader who has spent his career in the trenches of field sales—not the conference room.

Born and raised in Orlando, Florida, Jon has spent the past decade in Atlanta and brings more than 15 years of sales leadership and performance experience to the stage. His approach isn't built on theory or textbook tactics; it's grounded in real-world experience and the daily decisions that separate average performance from exceptional results.

Throughout his career, Jon has earned Rookie of the Year, Territory Manager of the Year, the Founder's Award, and multiple President's Club honors—as both an individual contributor and a regional manager. He has also led teams of six to ten sales representatives to top regional rankings while developing team members who went on to earn Representative of the Year recognition.

Jon developed the Relentless Sales system and THE HUNT course around the principles he has applied throughout his career. More than a training program, the system is designed to help sales professionals take control of their time, sharpen their execution, build consistency, and take ownership of their results.

Through his message, Jon challenges sales professionals to stop simply surviving the week and start approaching each day with the discipline, focus, and consistent execution required to perform at a higher level.

Beyond sales and business, Jon enjoys spending time with his wife, Sandra, and their three children, Ansley, Easton, and Reese.

Website: www.JonAlwinson.com
Linkedin
Facebook
Instagram